Massad Ayoob

Massad Ayoob is an American firearms and self-defense instructor. He has taught police techniques and civilian self-defense to both law enforcement officers and private citizens since 1974. He was the director of the Lethal Force Institute in Concord, New Hampshire, from 1981 to 2009, and now operates his own company. Ayoob has appeared as an expert witness in several trials. He served as a part-time police officer in New Hampshire since 1972 and retired in 2017 with the rank of Captain from the Grantham, New Hampshire, police department. Ayoob has authored several books and more than 1,000 articles on firearms, combat techniques, self-defense, and legal issues. Since 1995, he has written self-defense and firearms related articles for Backwoods Home Magazine. He also has a featured segment on the television show Personal Defense TV, which is broadcast on the Sportsman Channel in the US. Ayoob is a former Vice Chairman of the Forensic Evidence Committee of the National Association of Criminal Defense Lawyers (NACDL).

Alan M. Gottlieb

Alan M. Gottlieb is Founder of the Second Amendment Foundation. He is also the author or co-author of numerous books including Dancing In Blood: Exposing the Gun Lobby to Destroy Your Rights, Politically Correct Guns, The Gun Rights Fact Book, The Gun Grabbers, Things You Can Do to Defend Your Gun Rights, Gun Rights Affirmed and Black and Blue. He is also co-author (with Dave Workman) of Shooting Blanks: The Democrats War Against Guns, America Fights Back: Armed Self-Defense in a Violent Age, These Dogs Don’t Hunt: The Democrats’ War On Guns, Assault on Weapons: The Campaign to Eliminate Your Guns and Shooting Blanks: Facts Don’t Matter to the Gun Control Crowd. Alan has published articles in the San Francisco Examiner, Washington Post, Chicago Tribune and USA Today. Mr. Gottlieb has appeared on over 6,000 TV and radio talk shows, including Lou Dobbs, ABC’s 20/20, The O’Reilly Show, MSNBC’s Hardball with Chris Matthews, CNN’s Crossfire, CBS Morning News, Laura Ingraham Show, BBC, NBC’s Today Show, Good Morning America and China TV.

Adam Kraut

Adam Kraut is the Second Amendment Foundation’s Executive Director. He brings over a decade of experience in the Second Amendment realm as a litigator and educator. Throughout his career, Kraut has represented individuals, companies, and institutional plaintiffs in state and federal litigation and regulatory matters. In addition to his legal background, Kraut draws management experience from his time in the non-profit world, where he was responsible for overseeing the programmatic functions of a liberty-based non-profit, which concentrated on Second Amendment issues. He also managed a federal firearms licensee. Kraut comes with a variety of media experience, having written for publications such as Recoil magazine, Recoil Web, and other online publications, writing and hosting a YouTube series, hosting and appearing as guest on multiple podcasts, and appearing on television.

Lauren Hill

Lauren Hill is the Vice President of Development at Second Amendment Foundation. She is responsible for leading SAF’s fundraising and support efforts by identifying and creating revenue streams and maximizing strategic partnerships. She brings over 15 years of experience in the non-profit world having worked at Firearms Policy Coalition, Safari Club International, Better Business Bureau, International Sports Council, Super Bowl, Major League Baseball, and the National Football League. Her fundraising expertise includes corporate sponsorships, donor development, special event execution, and management of sales, marketing, and communications teams. As an outdoor enthusiast, she pursued her personal passion for hunting, fishing, shooting, and diving by founding women’s outdoor group in 2015 called ReelCamo Girl. She is a resident of southern California and holds a bachelor’s degree in communications from John Carroll University, where she played on the collegiate varsity basketball team. She also earned a master’s degree in business administration, with an emphasis in marketing, from the University of Phoenix.

Julianne Hoy Versnel

Julianne Hoy Versnel is the Vice President of International Outreach and Special Assistant to the Executive Vice President of SAF. She joined the SAF staff on July 4, 1976, helping set up its initial operations. In addition to being publisher of Women & Guns magazine, contributing editor to TheGunMag.com, editor of CCRKBA’s Point Blank, Julianne served as director of operations for the Second Amendment Foundation from October 2009 through January 2023. Since 2007, she has represented SAF on the Executive Committee of the World Forum on Shooting Activities. She is the first woman elected to a leadership position in that organization, Chairwoman of the Image Committee. She is active in the international arena speaking at the United Nations, ATT and other NGO meetings reminding disparate governmental representatives that there is a civil and natural right to self-defense. She is a founding officer of the International Association for the Protection of Civilian Arms Rights (IAPCAR). She serves as publisher of The Journal on Firearms and Public Policy. She is the editor and author of Shooting Sports Survey, and Collision Course and Shooting Sports Survey II to be published in 2024 and 2025, respectively.

Matt Coffey

Matt Coffey is the Vice President of Communications at Second Amendment Foundation. He is responsible for continuously monitoring the challenges faced by SAF and developing communications strategies to address emerging issues facing the Second Amendment, while increasing awareness about SAF and the organization’s mission. He brings more than 20 years of experience in the communications landscape, primarily in the nonprofit outdoor industry space. He has worked at Ducks Unlimited, the National Wild Turkey Federation, Sporting Classics Magazine and has also held positions as a reporter in print and broadcast media. Matt’s expertise lies in media relations and brand awareness through strategically targeted media campaigns. As a lifelong outdoorsman and Second Amendment advocate, his passion lies in raising awareness of the issues facing firearms owners across the country. Matt resides in west Tennessee and holds a bachelor’s degree in English from the University of Tennessee, Knoxville.

Bill Sack

Bill Sack is the Director of Legal Operations at Second Amendment Foundation, and is a practicing attorney and graduate of The George Washington University and Widener Law School. He brings five years of direct experience in the Second Amendment advocacy space, including as Director of Legal Operations for a liberty-based advocacy non-profit as well as a decade of experience in management, marketing and PR. As Director of Legal Operations, Bill is responsible for oversight of SAF’s legal program to include litigation inception and management, tracking active cases, educating the public and cultivating SAF’s attorney referral network.

Dana Wilson

Dana Wilson, Major Gifts Officer at the Second Amendment Foundation, embodies a unique blend of professional acumen and personal dedication to our constitutional rights. Residing in Phoenix, Arizona, Dana is a devoted wife and mother of three, a passionate shooter, and an avid golfer. She has a rich background as a Financial Advisor, consultant, business owner, and development professional. Over the last two decades, she has honed her skills, specializing in strategic communications, donor engagement, and fundraising within various nonprofit sectors with a focus on sport and athletes. Dana holds a bachelor’s degree from the University of Wisconsin and is a triple-certified nonprofit executive, holding CNC, CDE, and CNE designations. She has proven expertise in forming vital alliances and spearheading resource mobilization that will significantly fortify our commitment to upholding and advancing the mission of the Second Amendment Foundation. Dana’s dedication ensures that our foundational values are promoted effectively and with integrity.

Tanner Lineberry

Born and raised in Columbia Falls, Mont., Tanner spent his childhood adventuring through the landscapes of Glacier National Park. From an early age he developed a fascination with firearms, however, as Tanner began a family of his own, his interest evolved into a profound commitment to safeguarding his loved ones and advocating for the right to do so. As a young husband and father, Tanner dedicated himself to firearms training and proficiency. This led to a world of opportunity within firearms activism, where he was able to leverage his talent as a photographer/videographer into professional roles within the industry. As momentum built, Tanner realized the importance of young minds advocating for gun rights in America and devoted himself to the cause at all costs. “Always stand on principle, even if you stand alone.”  – John Adams