JOB TITLE: Digital Media Manager
DEPARTMENT: Communications
SUPERVISOR: Vice President of Communications
SUMMARY:
For more than 50 years, the Second Amendment Foundation (SAF) has been fighting to defend, secure and restore your Second Amendment rights. As a 501(c)(3) non-profit, SAF is seeking a Digital Media Manager to grow SAF’s digital media presence, develop strategic messaging and increase follower engagement across its social media platforms.
The Digital Media Manager is responsible for creating a consistent posting cadence and replying to followers in a timely manner across all SAF’s social media channels. The Digital Media Manager is also responsible for collaborating with the Executive Director, Senior Vice President/Vice President of Development and Vice President of Communications to help develop the overall direction of SAF social media communication strategies.
Responsibilities include the creation of graphics, videos and posts, ensuring consistent delivery of appropriate messaging, quality control for all digital media materials and proactively leading SAF’s storytelling and messaging to its online followers. The Digital Media Manager will work with senior leadership to create a social media communications plan and posting calendar to align with SAF initiatives and social media best practices. The Digital Media Manager will consistently monitor platform analytics to determine growth, areas of weakness and overall success of strategies and proactively update the social media communications plan as needed.
Responsibilities:
- Collaborate with senior leadership to develop social media plan
- Manage SAF’s social media brand identity
- Grow SAF’s social media audience through strategic marketing/communications plans and campaigns that maximize the potential for each social platform
- Increase SAF’s share of voice on social media
- Consistently post to all SAF social media channels
- Identify and develop digital/social media revenue generation streams
- Create social media posting calendar based on best practices
- Create graphics and videos for social media posts
- Build and moderate SAF’s social media communities by responding to comments and keeping followers engaged
- Proactively develop posts to engage SAF audience
- Actively engage with social media influencers in the 2A space and identify opportunities for collaboration
- Work with SAF Legal team to identify educational opportunities for SAF social media audience
- Monitor platform analytics to determine growth, areas of weakness and overall success of strategies
- Attend and participate in events, trade shows and conferences as required
Qualifications:
- Must be authorized to work in the United States
- Must be 18 years of age
- Must be able to legally acquire and possess firearms
- Must be able to read, write, and speak fluent English
- Bachelor’s degree in journalism, communications, or related field is required
- Must have 3 – 5 years experience in social media content development
- Understanding of/proven expertise in social media marketing and utilization/optimization of social media platforms in the Second Amendment space
- Understanding of/immersion in gun culture
- Must hold personal values which align with the SAF’s values and goals
- Must have excellent written and verbal communication skills
- Must be proficient in computers, databases, software, and other standard business tools (i.e., word processing, spreadsheets, file storage and sharing programs, etc.)
- Experience with Canva, Adobe Creative Suite or similar software
- Must be energetic, forward-thinking, and creative
- Must be well-organized and self-directed, with a keen attention to detail
- Must be a team player
- Must have strong analytical and problem-solving skills
LOCATION: Remote
SALARY: Appropriate to experience and qualifications; a benefits package including healthcare and insurance applied.
APPLY: Email resume and cover letter detailing experience within the 2A space to Matt Coffey, [email protected].